Picture Farm teamed up with the photographer Kenneth Cappello and a creative team from Nike to turn a series of photo shoots into a full video and social campaign.
Featuring Australian personality Ruby Rose, footballing icon Neymar, American sprinter English Gardner, the Swedish musician MØ, the collective NYC Runners, Korean superstar G Dragon and the model Winnie Harlow.
Picture Farm’s Toddy Stewart guided the creative post process, editing on a rolling schedule as the footage came in, working remotely the Nike creative team, building out visuals that would speak to the particular sensibility that comes with the tag line “Kiss My Airs” and building a visual process and aesthetic structure that many members of the PF Post team (Jamie Lansdowne, Janne Harlem and Winnie Cheung) would riff on.
On the ground, Wes Auburn, James Stewart and Cleveland Jones worked with Cappello, the Nike team and cinematographer Fernando Gayesky to get the most moving image magic out of the limited time with the talent.
From Barcelona to New York, Los Angeles to Seoul and from production to creative editing and finishing, delivering social media, installation and online spots destined for screens all over the world.
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