Photographer Anthony Blasko and Picture Farm teamed up for Under Armour featuring USA athletes Lindsey Vonn & Kelley O’Hara.

…featuring Olympic women’s soccer player Kelley O’Hara for the MVP: Most Valuable Pairings campaign. Concepted “larger than life” cityscape creative showcasing UA’s comfort fabric platform Favorite and captured assets for retail, social, ecommerce and print.

MVP’s presence includes five platforms of product innovations for everything she needs. From support to training to comfort, this campaign communicates the importance of her most essential pieces of equipment—the bra and bottom.


Model Kelley O’Hara

Model Lindsey Vonn