Toddy Stewart cut this stunning Sigur Ros music video for photographer/director Ryan McGinley.
McGinley captures a free-spirited and barefoot Tang, impervious to her surroundings as she passes the hectic world around her. McGinley hopes to offer city goers a moment of calm amidst the bustling streets by presenting an homage to the city. “I wanted to bring a childhood innocence to the streets, through a character whose own light and wonder affect the world around her,” McGinley explains. “Iʼm always interested in an atmosphere where dreams and reality mingle on equal terms.”
This video not only made its way into hundreds of New York City taxi cabs, but The Public Art Fund also displayed it in Times Square as part of the Midnight Moment, “the largest coordinated effort by the sign operators to display synchronized, cutting-edge creative content at the same time every day.”
“Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program, formerly known as Times Square Moment: A Digital Gallery, premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists. Past artists featured in the program include Robert Wilson; Tracey Emin; Björk and Andrew Thomas Huang, JR, Seoungho Cho; Neil Goldberg; Nabil Elderkin, Andrew van der Westhuyzen and Gregory Stern; Vicki DaSilva, Surabhi Saraf, and Elly Cho; Erika Janunger; Takeshi Murata; Bel Borba with Burt Sun and André Costantini; Brian Gonzalez (aka Taxiplasm); and Yoko Ono.
Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands. Every show begins at 11:57pm with a “countdown” that signals the start of the 3 minute nightly presentation. Content changes monthly; selected works are announced in the weeks preceding the start of a new show as are the exact signs participating in that month’s selection.”