Working with Nike is always a wild, creative ride. Depending on the project, Picture Farm fills a variety of roles from straight production services, to conceptual ideation to creative collaboration.
And that extra role we were talking about? Maybe we can file that under Pyrotechnic Advisor, as we got to set a soccer ball on fire and throw it straight at the camera. That was fun.
Above, Rankin’s director’s cut of the motion capture.
Below, the official Nike broadcast masterpiece.