Working with Nike is always a wild, creative ride. Depending on the project, Picture Farm fills a variety of roles from straight production services, to conceptual ideation to creative collaboration.

Operating out of Madrid in support of Nike Global Football and photographer Rankin, we captured in motion and stills the rare athleticism that makes CR7 one of the top athletes in the world.

And that extra role we were talking about? Maybe we can file that under Pyrotechnic Advisor, as we got to set a soccer ball on fire and throw it straight at the camera. That was fun.

Above, Rankin’s director’s cut of the motion capture.
Below, the official Nike broadcast masterpiece.

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