Ogilvy and Samsung needed a consistent, experienced hand to facilitate a remote production and creative conversation between New York and Seoul during the 2020 Lockdown. Picture Farm Production fit the bill perfectly. Building the teams, scouting the location and managing the formidable logistics of Covid19 protocol on top of a fluid, 24 hour conversation between creatives halfway around the world from each other, Picture Farm’s executive producer Ben Freedman led the production, overseen by producers Alex Max in the U.S. and Mike Lee on the ground in South Korea.

Featuring the Galaxy Z flip phone and nicknamed “Bloom,” and shot by Hanna Moon, who has partnered with Picture Farm before, the shoot lasted a week and captured an archive of fresh campaign imagery for Samsung’s Autumn roll out.