Ogilvy and Picture Farm teams up to provide Samsung with a fluid and flawless Covid19 protocol strict remote production, managing a creative conversation between New York and Seoul. Producing from both the United States and in South Korea, Picture Farm’s executive producer Ben Freedman and producers, Alex Max and Mike Lee never let up for a week long shoot.

Featuring the Galaxy Watch3 and nicknamed “Noblesse,” and shot by Hanna Moon, who has partnered with Picture Farm before, the shoot garnered an archive of fresh campaign imagery for Samsung’s Autumn roll out.