Levi’s and Wieden + Kennedy turned on the faucet, tapping into the raging youth joie de vivre that Ryan McGinley’s photography captures in its most elemental form. Their seminal “Go Forth” campaign was a watershed moment in Levi’s evolving brand identity which spawned a thousand copy-cat campaigns.

Levi’s then tasked Ryan to create a bespoke film for their online content campaign using all of the motion footage Ryan had captured during the print shoot. Ryan brought in Toddy Stewart and together they distilled the energy, excitement and passion into a percussive piece of raw, quintessential McGinley using elements of the original W+K art direction.


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