In our classic hybrid print/motion style, Picture Farm produced this high-energy campaign for Reebok with director/photographer Carlos Serrao and M&C Saatchi London. Featuring the super human moves of elite athletes Lindsey Venezuela, Hunter McIntyre, Garret Fisher, Tara Stiles and Carrie Tollefson.
The sets were elaborate and the athletes formidable. Set Designer George Segal was enlisted to build a wild 12 foot waterfall of mud, replicating the harsh conditions Spartan Elite Racer McIntyre conquers. Yoga practitioner Stiles, showed off the latest Reebok fashions while blowing minds with her effortless execution of very advanced poses.
This project hit right where Picture Farm shine the brightest – in a world combining print and motion to make for a solid international campaign.
More work from our collaborations with the wonderful Carlos Serrao here…