The campaign that launched a million “likes.” Ryan McGinley conjures the iconic in this spot for Edun, working with Picture Farm editor Toddy Stewart to find just the right rhythm and vibe. A piece that really matches up to the brand’s ethos bridging the magical and the very real. The film portion was intentionally left “un-retouched” to accentuate the fundamentally inclusive aspect of the brand and artist.

Starring the likes of Bradley Soileau and Charlotte Free, the real scene-stealers are six species of African butterflies.



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As seen on Nowness