The campaign that launched a million “likes.” Ryan McGinley conjures the iconic in this spot for Edun, working with Picture Farm editor Toddy Stewart to find just the right rhythm and vibe. A piece that really matches up to the brand’s ethos bridging the magical and the very real. The film portion was intentionally left “un-retouched” to accentuate the fundamentally inclusive aspect of the brand and artist.

Starring the likes of Bradley Soileau and Charlotte Free, the real scene-stealers are six species of African butterflies.

 

Untitled-1

edunss12_ad_campaign_beautiful_rebels_edelscope_10 (1)

As seen on Nowness