For Nike’s unveiling of the 2018 World Cup Brazil kit, Picture Farm produced a portion of Weiden+Kennedy’s motion campaign out of our Barcelona office for Iconoclast and director Ian Ruschel. PF did duty as local production partner, pulling the organizational and tactical strings to capture footage for Nike’s “Brasileiragem” campaign, capturing Paulinho, Willian, Marqhuinhos and Thiago Silva and Ronaldo’s iconic miss in the airport.
“Brasileiragem symbolizes Brazilian football; born in the streets, in the várzea, in the lawns. Our football inspires the whole world.”
And, the original classic… that FourFourTwo claims is “the greatest ad ever.”