For Nike’s unveiling of the 2018 World Cup Brazil kit, Picture Farm produced both motion and print out of our Barcelona office. Teaming up first with with photographer Tom Craig capturing Coutinho, Paulinho and Andressa Alves, wearing the latest kit, inspired by the 1970’s style of the famous yellow shirt that accompanies that legend.
Picture Farm then provided service production in Barcelona to Iconoclast and director Ian Ruschel, pulling the location and organizational strings to capture footage for Nike’s “Brasileiragem” campaign, capturing Paulinho, Willian, Marqhuinhos and Thiago Silva and Ronaldo’s iconic miss in the airport.
“Brasileiragem symbolizes Brazilian football; born in the streets, in the várzea, in the lawns. Our football inspires the whole world.”
And, the original classic… that FourFourTwo claims is “the greatest ad ever.”