Picture Farm’s Regina Spurlock edited a series of web spots for Nordstrom, for the new “Looking Forward” campaign.

The series of spots matches Collier Schorr’s campaign to promote Nordstrom’s first standalone men’s store in New York City, which opened on April 12, 2018 and fuse an urban sensibility with classic style, showcasing the latest fashion trends.

Ms. Spurlock worked with the in-house creative team at Partners & Spade, creating multiple deliverables for web and social channels:

“Partners & Spade has worked with Nordstrom over several years, giving voice to a company at brand level through Spring and Holiday ’16 campaigns. The studio’s latest work for the fourth-generation-owned, Seattle-based company helped to contextualize Nordstrom for a New York audience, launching their first-ever men’s store in Manhattan in April 2018. Shot by Collier Schorr, the campaign was inclusive of print and film.”

Picture Farm Post has previously worked on digital campaigns for Nordstrom with Collier and Roe Ethridge.