Picture Farm Production teamed up with photographer Anthony Blasko and VICE Sports to produce a hybrid video/photo shoot featuring actor Michael B. Jordan exploring his roots and inspiration for Nike Training.

Working closely with VICE, PF’s Stafania Consarino produced the photo shoot, then provided additional production supervision and set management for the motion capture team led by director Nina Horowitz and VICE Sports producer Mark Infante.

“Actor Michael B. Jordan shares his story, from hoop dreams in Newark to the Hollywood limelight, in the short film, “Grounded.” From growing up with that name, to his feature role in the Rocky franchise and everything that comes with it, we worked with Nike Training to document MBJ’s determination, drive and what it means to stay grounded.”

The resulting film has been featured on Creativity Online, Ad Week and The Source.


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