Picture Farm, AKQA and a crew of talented image makers helped Nike stay on top of its World Cup game during World Cup games.

Fernando Gayesky and PF stayed busy creating moving images with Cristiano Ronaldo, Kylian Mbappé and Neymar Jr. And number of interviews, a piece of FX beauty with The Mill Chicago and two iconic moments of self-determination.





Photographer Marcus Smith joined Fernando onset with Mr. Mbappé, crafting the print and social images that would help define a defining moment in that star’s young career.


The photographer Gartzen Martinez would work with PF capturing Neymar Jr. and Mr. Mbappé in situ, receiving their tournament boots.


And Alex Caparros was on hand to snap a few more featuring CR7, Neymar and the tournament’s finest young player, Kylian Mbappé, checking out their gear.