Picture Farm teamed up with photographer/directors Rosie Matheson & Lucas Garrido and the motion house Digital Light and illustrators Golden on this campaign for Nike Running.

With the upcoming World Championships hosted in London, Nike created this playful campaign to get London running again. Multiple events were held across the capital including team (or “squad”) races from checkpoint to checkpoint. Routes between these points are your choice – alleyways, tunnels, and staircases – it’s up to the squads to out-think and out-pace their rivals. This campaign, featured all over London, combines street photography, with an illustrative cartoon poster style.” – DL