“Inspiration for the collection began with athletes’ passionate responses to the Nike Pro Hijab — and Nike designers’ determination to continue innovating for athletes of all backgrounds, body types, abilities and aspirations.”

Photographer Paola Kudacki teamed up with Picture Farm to produce the launch campaign for Nike Womens innovative new product addressing “a lack of options for female athletes who don’t want to choose between modesty and movement with comfort and confidence.”

Operating out of PF’s Barcelona office, the production garnered both above and below water photography and cinematography and allowed for an opportunistic, BTS style video to be captured with director Beatriz Vilariño at the helm.

The product has been getting a massive response, including spotlights from Wired, MSN, Glamour, Elle, Nylon and the Detroit Free Press.