Photographers Hanna Moon and Kristin Lee Moolman worked in sync with Picture Farm to produce Nike’s Unlaced beach promotion.

Nike Unlaced creates a space for a unisex, gender-neutral voice while also increasing female representation for the sneaker community. Nike plans to create brick and mortar stores for Unleashed that will include exclusive services and a curated shoe line approved by top athletes in the sports industry.

Picture Farm’s Senior Producer James Stewart headed up production with assistance from Producer Ada Almeida,
Production Manager Ryoko Uyama, and Production Coordinator Adele Barach.


Nike: Unlaced