Picture Farm produced and shot the unboxing, or in this case, uncorking, imagery for the limited edition Andrea Pirlo Tiempo boot.

Director Toddy Stewart and Producer Chris Bren worked with the team from AKQA to create the right environment and set the mood  in which the great Maestro could to present his new boot in both motion and photo.

If there is one thing Italian legend Andrea Pirlo obsesses as much as football, it’s winemaking. Pirlo’s history with wine goes back to his childhood in Flero, where he spent a lot of time harvesting grapes at local vineyards. His passion for fine wine led Pirlo and his family to open a winery called Pratum Coller. To celebrate Pirlo’s dual careers as a footballer and winemaker, Nike Football has crafted a limited edition Tiempo Pirlo.” – Nike

As covered by the Daily Mail.