Picture Farm’s EP Ben Freedman and Senior Producer Wes Auburn worked with director Thomas Eberwein to produce Nike’s Tech Pack Fall 2018 campaign. The latest collection focuses on interweaving the latest “environmental data” with the human form to provide wearers with full motion and function.

“We wanted to redefine Tech Pack as more of a head-to-toe collection, introducing new styles and materials, allowing for a new and more expressive connection to sport,” -Ricky Hendry, Senior Design Director of Nike Sportswear

The motion was shot by DP Will Bex with all VFX done by Sam Winkler.

The collection was released in the US and Greater China on August 1, 2018 and released globally on August 16, 2018.


Nike Tech Pack Collection 2018 - Odell Beckham Jr.

Nike Tech Pack Collection 2018 - Ju Xiaowen
Nike Tech Pack - Nigel Sylvester
Nike Tech Pack Collection 2018 - Sloane Stephens

Nike Tech Pack - Alton Mason, Mabel