Photographer Benjamin Lennox and Director Thomas Eberwein teamed up with Picture Farm’s LA based senior producer Wes Auburn to create a campaign for Nike’s latest Sport Pack Collection.

The Sport Pack Collection combines sportswear and street wear and features a new block logo exclusively for Sport Pack. It bends the boundaries of design and releases new ways to creatively express in fashion.

“The block logo represents the disruptive nature of the Nike Sport Pack collection, and for the first time distorts the NSW Futura logo, which offers a new direction for Nike Sportswear apparel,” – Ricky Hendry, Senior Design Director at Nike Sportswear