Photographer/Director Carlos Serrao and PF producers Ben Freedman & Wes Auburn and the Picture Farm Production team were on set in Los Angeles where a 50 foot tunnel had been built to highlight the unique performance innovations from Nike’s compression tights line.
The team then flew to Paris where an exact replica of the L.A. tunnel had been built under the supervision of PF Europe’s head producer James Stewart.
Where the Los Angeles proved invitingly chilled, shooting during a record heat wave in Paris a where air conditioning and ice is something beyond even a luxury made for slightly sauna-like times on set.
This shoot created assets not only for print and video, but for animated gif and social media presentation.
Featuring the truly amazing athletes: NBA superstar LeBron James, French high jumper Renaud Lavillenie, the North American record holder in 3000m steeplechase, Evan Jager, American 400m medal-holder Sanya Richards-Ross, the American sprinter English Gardner, olympic and world 400m champion Kirani James and the IAAF athlete of the year, Genzebe Dibaba.
More work from our collaborations with the wonderful Carlos Serrao here…