Picture Farm Post and R/GA worked with Nike and Kobe Bryant to create “Mamba Mentality” the video released on Los Angeles’ official Kobe Day and the presentation of the Nike Kobe AD Mid.

Nike gathered the best athletes in the world–Kevin Durant, Kyrie Irving, Allyson Felix, Richard Sherman, Isaiah Thomas, Rory McIlroy, Mo Farah, Abby Wombach–to show how their work ethic mirrors Bryant’s.

PF’s editor nonpareil Winnie Cheung and Post Producer Leslie Yoon worked out of our L.A. office.


Are you made for the Mamba Mentality?”

“Do you learn from your mistakes? Can you draw strength from your failures? Can you block out everything and be completely in the moment?”

“Do you check your fear at the door? Are you willing to suffer for your dreams? That’s the Mamba Mentality. The continual quest to be great. So if you think you have what it takes, it’s time to get started.”