As Picture Farm producer Wes Auburn puts it: “a year ago we won the lottery to go hike the Wave on the Arizona and Utah border, driving five hours outside Las Vegas and overnight-hiking for an early morning shoot at the world famous Wave. The hike was hot and Carlos and the Nike team fought temperatures over throughout the shoot 100° F, to get the out of these incredible images.”

Later that summer we shot the athletes in Los Angeles and Paris using the images of the Wave as a template allowing us to shoot the athletes in a nice air conditioned studios.


More work from our collaborations with the wonderful Carlos Serrao here…