Picture Farm London’s Executive Producer James Stewart partnered with Nike London and the London Youth Games to create a campaign for this year’s Games. Director/DoP James Medcraft and director Toddy Stewart teamed up to lead the motion shoot, and photographer Tom Sloan captured portraiture and group shots.

The campaign arrived in tandem with an announcement of Nike’s commitment to a longterm partnership with the London Youth Games, a program that has long fostered athletic talent in the city. The large-scale shoot features prominent London celebrities and athletic figures like Jadon Sancho, Alex Scott, Jordon Ibe, Perri Shakes-Drayton, Julie Adenuga, Michael Dapaah, Ryan Sessegnon, and Tammy Abraham


Group Photography


Portrait Photography


London Youth Games Website

Photography from this campaign was featured on the London Youth Games website.


NikePlus London Website

Photography also appeared on NikePlus London’s webpage.



Additional Press

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