Photographer João Canziani worked with Nike’s creative team and PF Production to craft the We Play DxB campaign to coincide with the launch for Nike’s flagship store in Dubai, the largest in the Middle East. The campaign is a series of images of 12 incredible up-and-coming athletes who have made the UAE their residence in the recent years. Styled by Cheb Moha, these athletes are photographed in different neighborhoods of the city from Satwa Park to Al Mankhool.

“[The campaign] reveals the athletic energy found throughout the city with first-hand stories told by everyday athletes representing different parts and cultures of the world but all have made Dubai their home. No matter their place of play – in the streets of Karama, Warehouses in Al Quoz, upcoming neighbourhoods – to the tracks, courts and parks across Dubai: for these young athletes, home is where sport is.”

Read more about it in Vogue


 

Nike Dubai: We Play DxB

Nike Dubai: We Play DxB

Nike Dubai: We Play DxB

Nike Dubai: We Play DxB


We are excited to announce that João Canziani had three photos chosen for American Photography 35; one of the three chosen images comes from this Nike Dubai photo campaign, which PF Production is proud to have been a part of.