Picture Farm Production’s London team caught up with photographer Tom Johnson and filmmaker Chloe Haywards and the London Nike team to build the print, social and retail visual campaign “Indispensably England.

Styled by Daisy Deane and with cinematographer Joel Honeywell on board with a 16mm Bolex, Johnson and Hayward were able to capture the cultural ethic behind the multi-ethnic makeup of the modern Britain.

Featuring @thebugzymalone @feliciapennant @marcussweetmnm, @skatemiddleton.