Director/DP Andrew David Watson’s  Sweetgreen x Row 7 video campaign recently received a Webby nomination in the Advertising, Media, & PR – Food & Beverage category. Picture Farm produced and post produced the culinary collaboration, which tracks the koginut squash seed’s journey from farm to store. Armed with 16mm and 35mm film cameras, Watson produced a raw and gritty set of deliverables that duly captured the ethos of the campaign: to inform Sweetgreen consumers that, “Real flavor doesn’t start with the chef, or even with the farmer; it begins with plant breeders—the people creating the original recipe for our ingredients.