Picture Farm Gallery is pleased to announce (for the 4th time) the advent of the It Doesn’t Not Work Surf Craft Design Symposium Event of Champions.

The process of surfcraft design is not one limited to the big machines of the surf industry, or solely belonging to the heralded masters of the craft, it is a living folk art on an equally democratic level. It is a continually evolving conversation between local craftsman and the sea… and the creations that relationship spawns.

It Doesn’t Not Work is a surf craft exposition that explores the process of the art & craft of surf-riding design, the event aims to discuss these experimental shapes, work-in-progress projects and tried-and-true formulas. It is a time of conversation and camaraderie, good times and good razzing. Largely local to the Northeastern East Coast Coastal Neighborhood, IDNW is truly open to all geographic comers provided they can pay their own way.


The IDNW inaugural event took place in May of 2014, a result of some mental sparks between S.M.A.S.H Surf’s Tyler Breuer, Imaginary Surf Co.’s David Murphy and Picture Farm’s Toddy Stewart.

In April of 2015, the show would go on with the inclusion of Board Porn’s Ron Schein to the PR team. The 2016 version expanded further to include Desiree Melendez to the operational cast. The 2017 installment adds Christina Hu to the axis and looks to be just as great as every year before.

The 4th Annual IDNW event will be held at Picture Farm Gallery on the weekend of May 19, 20 & 21, 2017. and will coincide with the 10th annual Fish Fry held out in Long Beach, Long Island (swell permitting.) 


To see more of PF’s obsession with the sport of kings look no further…