As Style.com ventured, “the shoot calls to mind feats of aesthetics and engineering…” and Toddy and the PF Post team offered their own meticulously creative process to the campaign. Dave Hodge of Finger Music provided the score and Adrian Seery of MPC crafted the color.
“Mercedes-Benz announced a spectacular collision of peerless talents from the worlds of fashion, photography and Formula 1 for its Autumn/Winter 2015 fashion campaign.”
“The short film stars five major icons, two with four wheels and three with two legs. The new Mercedes-AMG GT and the iconic C111 are enhanced only by the energy of Dree Hemingway and Mercedes AMG Petronas pilots Lewis Hamilton and Nico Rosberg. Captured by Collier Schorr filmed in Mercedes-Benz’s Sindelfingen wind tunnel, the five spend the video preparing for the most intense high-fashion drag race YouTube has seen.”
Featuring Dree Hemingway, the current F1 Wold Champion Lewis Hamilton and his runner up Nico Rosberg, the film moves fast and sensuously, flirting with the seduction of speed and competition and will premiere at the 2015 Berlin Fashion Week.
PF is proud to meet up with this “spectacular collision of peerless talents from the worlds of fashion, photography and Formula 1.”