Picture Farm Post renewed its love affair with art, fashion and Mercedes-Benz, working with the legendary Carlyne Cerf de Dudzeele on Mercedes’ latest campaign film for the Berlin Fashion Week which “transmits a video message that the pleasures of modern luxury, driving performance and environmental responsibility can all coexist.”

“Nothing says “’90s high-fashion” like a Victoria’s Secret Angel in a tube top dress, standing on a Mercedes-Benz in a mirage of graphics. “Digitally-imagined” clouds, blue skies, and pretty pink flowers emblemize the fabulous, future-facing hybrid of style and sustainability that is Mercedes’ newest eco-friendly SUV.

This kind of pop-icon imagery is to be expected when veteran stylist Carlyne Cerf de Dudzeele (CCD) is involved, the French fashion creative who’s styled every A-list celebrity imaginable for publications like Elle and Lucky, including the very first cover of Vogue US that Anna Wintour was at the helm of.

It doesn’t hurt having Dutch supermodel Doutzen Kroes adding an elevated dose of star power to the Mercedes-Benz GLC 350 e 4MATIC…”  – dotwnews.com

“Eco-friendly doesn’t always have to be boring, it can be luxurious,” explained Cerf de Dudzeele. “I think that having Doutzen, Mercedes-Benz and all of us working together is luxurious, glamorous and this is what I adore.” – 2luxury2.com

Picture Farm editors Janne Harlem & Toddy Stewart worked together to manifest a vision of fun, colorful layers that would meet CCD’s exacting standards for excitement and daring.


Behind The Scenes

Picture Farm also edited the BTS portion of the project.