Creative Director Juan Carlos Diaz, stylist Alejandra Catalan and photographer Federico Sorrentino worked with Picture Farm on the street of East London to capture the first of Mango’s New Voices initiative, featuring model Brigit Kos.
“Last February, when we launched our spring/summer 2019 campaign, New Voices, we made a call to all the amazing new voices in our community to show their work. The contest, featuring an international jury consisting of Sofía Sánchez de Betak (creative director and Mango’s brand ambassador), photographer Dan Martensen, stylist Aleksandra Woroniecka and Mango’s team, received more than one thousand entries. But there could only be one winner. And it was Federico Sorrentino. In a typical sunny-but-hazy London day, the Italian photographer captured the charm of the Dutch model Birgit Kos in a fashion story that transcends decades. Here she impersonates the 70s incombustible rock and bohemian spirit which was perfectly recalled by the it girls from the 90s and early 2000s. Baggy leather shorts, big faux-fur coats and statement leopard pieces became iconic then, and they still are now. This is fashion with no expiry date.”
Learn more about Mango’s New Voices and photographer Federico Sorrentino, check out Mango’s page dedicated to this project.