We return to the production team for Kate Spade and their 2017 Summer collection film. PF’s Toddy Stewart played dual role as cinematographer and editor, in service of photographer Ryan McGinley, helping to capture the look and feel featuring the all female Mariachi band Flor de Toloache and the super star model Fernanda Ly on a hot summer subway ride.
“The brand brings south of the border vibes to the Big Apple as the beauty poses in a crowded New York City subway car.” – Fashion Week Daily
Picture Farm Post, including our amazing producer Leslie Yoon and assistant editor non pareil Regina Spurlock, created a breadth of deliverables for the project including looping videos, social media content and OOH presentations. Constant filming companion Anibal Hernandez, camera op and crew chief, and the amazing choreographer Elena Vazintaris joined Toddy on set, with Gilded Audio providing the mix and Shawn King doing color and Freebird providing the production support for this ongoing collaborative project.
“We are thrilled to continue working with the stunning Fernanda Ly through 2017,” shared Deborah Lloyd, Kate Spade New York president and chief creative officer, in a press statement. “This season, we are about joyous, personal self-expression, and as always, we find the extraordinary in the everyday moments right here in New York.”
See the Spring 2017 campaign film on which the PF team also collaborated.
More from Flor de Toloache via their recent NPR Tiny Desk Concert here: