Picture Farm’s Toddy Stewart worked with Photographer Ryan McGinley both as cinematographer and editor for Kate Spade’s Spring 2017 campaign following an improbably placed camel and more probably placed model Fernanda Ly in Midtown Manhattan.
“Why did the camel cross the New York City road? For the Kate Spade New York Spring 2017 campaign, of course. The collection was aesthetically inspired by Morocco, like the desert dusk, bustling souks, and the calm of the Majorelle Garden, while the silhouettes and practical pieces keep with the brand’s New York DNA. Model and architecture guru Fernanda Ly is the latest Kate Spade New York woman, and the campaign shows her living a quintessentially New York day, like going for a coffee run…with a camel in tow.” – Fashion Week Daily
Toddy collaborated with McGinley, the choreographer Elena Vazintaris and the team from PF, including fellow DP Anibal Hernandez, producer Leslie Yoon, editors Winnie Cheung and Janne Harlem and assistant editor Regina Spurlock, to make all the moving parts move on the ground and in the edit bay, delivering a :30 second spot in both landscape and vertical (for OOH) and :06 second teasers.
“Kate Spade brought a taste of Morocco to midtown Manhattan for its spring campaign.” – WWD