Picture Farm’s Toddy Stewart returns for the third installment of Kate Spade’s recent series featuring Fernanda Ly. Playing a dual role of cinematographer and supervising editor, Toddy worked with Ryan McGinley and the creative team from Kate Spade on set and with the PF Post team to continue this super fun campaign.
“Bonjour, Paris! Kate Spade New York and It girl Fernanda Ly channeled 1920s Paris for the brand’s Fall 2017 campaign, paying tribute to three heroines of the time: flapper Louise Brooks; le coquelicot, a mysterious local beauty painted by Kees Van Dongen; and Josephine Baker, an American who moved to Paris and became a global jazz age icon.” – Fashion Week Daily
“So in spirit of the rebellious Parisian attitude, Kate Spade casts Fernanda Ly in an eclectic shoot in a New York diner for its Fall 2017 campaign.
Having just returned from Paris, Fernanda stops at a classic New York diner for steak frites, wearing the latest Kate Spade collection.
On the campaign with Fernanda, President and Chief Creative Officer of Kate Spade New York. , Deborah Lloyd says, “Fernanda captures our brand aesthetic perfectly, and truly embodies the Kate Spade New York girl. This season, she helps us turn an everyday occurrence into an extraordinary moment of joy.”” – L’Officiel
Picture Farm Post, including our post producer Leslie Yoon and lead editor Janne Harlem, joined Anibal Hernandez, camera op and crew chief, and choreographer Elena Vazintaris, mixers at Gilded Audio, colorist Shawn King and Freebird providing the production support for this ongoing collaborative project.