Peterson Milla Hooks tapped Jake Chessum’s inimitable style for Fossil’s Holiday 2015 campaign. PF’s Candice Hoeflinger produced this hybrid shoot, delivering a wide variety of print, video, digital and social pieces to cover the vast array of marketing opportunities.

“The new creative focuses on the upcoming holiday season and Fossil’s non-traditional approach to the standard gifting personalities, allowing the customer to channel their child-like sense of wonder that peaks around the holidays. The campaign also includes some prominent media placements including two Times Square digital billboard placements, print and digital buys in lifestyle pubs, digital, social and in-store curious events.”

Featuring Jason Biggs and his wife, author Jenny Mollen, the Daily Show’s Jessica Williams, Man Repeller fashion blogger Leandra Medine and Vice journalist Ryan Duffy, the campaign


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