Ryan McGinley teamed up with the teen sensation rock band The Atomics and digital agency Virtue and brand development outfit Starworks to deliver a campaign for H&M’s new Coachella Collection.

Picture Farm’s Toddy Stewart pulled double duty as cinematographer while providing creative oversight during post production, while PF editor nonpareil Winnie Cheung cut the music video.

“…the entire vibe of the video will make you want to put on your jorts and flower crowns, stat.” – TeenVogue

As covered by the Daily Mail and Refinery29.

The full music video below.