Picture Farm Post partnered with Photographer Greg Harris and 360PM to help craft two collaboration campaigns for H&M: Everyday and GP & J Baker.

GP&J Baker lent their patterns over to H&M for their exclusive Summer line.

 “It’s such a wonderful time in fashion for statement-making prints and patterns so we’re excited to be collaborating with one of the most prestigious textile and wallpaper houses. The pieces from the collection are feminine and strong with an effortless feel, and will appeal to those who love both fashion and great print design,” – Pernilla Wohlfahrt, H&M Design Director.

The social media films capture tiny moments of serene sensibility and were built on Mr. Harris’ vision of light and spontaneity. The campaign went live on H&M’s site, social media accounts, and in advertising. A piece also graced a billboard on 34th Street, Midtown Manhattan.


 


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HERALD SQUARE, 34TH ST. MANHATTAN