BBDO wanted to shift the look and feel of the rum brand Havana Club and they enlisted the photographer Dan Smith and Picture Farm to build out the photographic assets that would create the look for the new brand illustrations.

“As an ode to the family that produced rum for generations, the crest on every bottle is a reminder of the brand’s gilded origins. Further celebrating the rums’ Cuban historical heritage and the decadence of the island’s best-known era, HAVANA CLUB rums will feature brand new packaging design inspired by the brand’s rich history and original packaging to stay true to the brand’s foundation. The sleek, yet timeless-feeling, bottles feature a center seal which has been prominently featured on packaging and advertising since the brands inception in 1934. The crest, created by the Arechabala family, is surrounded by hand-lettered typography reminiscent of this lively, bygone time period.”

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