It is awards season at Picture Farm and Photographer/Director Maurice Heesen has won a Bronze Lightbulb at the 2015 Lampen Festival, the Netherlands’ advertising award festival and equaled it with a third place in the International Advertising Award category at the New York Festivals.

Produced in conjunction with Heesen, Smarthouse Films and Picture Farm teamed up for this hybrid photo/video shoot in Boston and New York City with real-life aficionados of Vermeer’s masterpiece. An exactly scale replica of the room in which these fan’s hang their reproduction at home were built in the Mauritshuis Museum in the Hague, which houses the original painting. They were then invited to sit in their own re-built home with the actual masterpiece hanging on their own wall for a day.

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