Picture Farm Production, director Andrew David Watson and FOX Sports collaborated on the series Stories From The Start Line, celebrating the 60th annual running of the Daytona 500.

Mr. Watson played a double role in the production as both director and DoP on the three digital short stories about fans who engaged in the tradition of signing the Daytona start/finish line, and the personal Daytona Day stories that define NASCAR fans around the world.

One of the pieces, Don & Kathy is a 2018 PromaxBDA Awards finalist in the category of Long-Form Branded Content Promo.


Don & Kathy – Pay a tribute to their hero

Rich & Mason – Say goodbye to an old friend

Buddy & Lee – Fulfill a dream