Select NY came to Picture Farm with a project that would span concept and capture for multiple assets all in one shoot: fashion photography for print and a web-based “how to” look book, fashion films for their social media and and bite-size social media friendly videos and animated GIFs.

PF Director Toddy Stewart managed to make a couple off-the-cuff fashion films between all the stills shooting, and sat down with Mr. Fekkai to craft the script while he wasn’t creating the animated gif/slow-mo assets for FF’s web and social media presence.

Photographer Stephane Coutelle, meanwhile, cycled through the many looks and moods, creating an amazing array for the Fekkai website and print.

All in one two days at Milk Studios, covering every angle.