Exxon Mobil wanted to send superstar NASCAR driver Tony Stewart off to retirement in style and director Jason Marlow and the creative team at BBDO shot a series of comedy spots showing off Tony’s wackier side.
Picture Farm was on hand to make sure everything flowed technically, logistically and comfortably. Syncing the schedules of Stewart, and other NASCAR legends Danica Patrick, Kurt Busch and Kevin Harvick took some massaging, but in the end, everyone showed up happy and left laughing.
“It’s fun, that’s the great thing,” Stewart said. “From Day 1 when we’ve worked with Mobil 1 it’s all been funny, off-the-wall stuff that is not super serious. The stuff we’re shooting today, we’re all laughing with each other, cutting up and having a good time.” – Nascar.com
Picture Farm and Marlow produced a number of deliverables for two different series…
“‘Tony’s Next Chapter’ is the first of a variety of digital video content series Mobil 1 will produce throughout the 2016 NASCAR Sprint Cup season. A late spring and summer series will feature Stewart alongside Harvick and Patrick on America’s highways in a series of comical situations, as they roadtrip together to Sprint Cup races.” (FoxSports)
The four Next Chapter spots are in the slider (above) and here are the Endless Roadtrip pieces (below)