Picture Farm produced the United Visual Artist installation, “Digital Forest,” at the Motorola booth for the 2011 International Consumer Electronics Trade Show in Las Vegas. A truly immersive build-out, PF Events worked with the innovative visual thinker James Medcraft on the light-installation story for the Motorola booth at the 2011 ICET in Las Vegas. James’ keen ability to sort out both technically and creatively the best processes spans not only directing, photography and cinematography, but installations as well, making his particular skill set a tantalizing one for full campaign image making and projects that need a slightly more involved process of filmmaking.