Picture Farm Post has teamed up with the influential makeup artist Violette and 360PM to create a series of social & web How To’s for Estée Lauder. Named Global Beauty Director in 2017, Violette has undertaken “a mission to redefine how women approach and understand makeup (W Magazine).”
The PF Post team was instrumental in the creative project, helping Violette retool her “how-to” look and feel of her brand instructional series. Her concept, to create an instructional and product-oriented series that has a narrative character and a more in-depth, conversational tone, is a creative departure from the norm.
Currently there are a few that have been published, a whole lot more on the way, so stay tuned here to learn something new!