James Medcraft rarely lets a project be conceived in a single dimension. He approaches each process through a multifaceted lens with an intimate understanding of space, light and technological possibility. As a designer and director at United Visual Artists, his commercial works traversed a broad range of creative outputs and the use of diverse photographic technologies. At Picture Farm, his intense artistic sensibility married to a hacker’s opportunistic approach brings an element of possibility to every conversation.
Commercially, James has worked with Ford Motor Company, McLaren Automotive, Hermés, Rockwell Group, Warp Records, V&A Museum, Y3, New York Times, Masive Attack, World Wildlife Fund & Price Waterhouse Coopers
More of James’ varied works at his website : JamesMedcraft.com