Photographer Ben Stokely and Picture Farm producer James Stewart collaborated once again in an over the top image-making fest for the Heineken beer brand Desparados.

“For its new campaign, Desperados (Heineken Group) and Dufresne Corrigan Scarlett (Serviceplan) imagined a print campaign which the visuals aren’t retouched, as if they had been taken by ordinary Internet users.”

The raw and authentic campaign visuals taken as if from real life, a production that required more than 4,500 shots to underscore the agency and brand’s idea of the “social beer.” A digital operation to relay these Desperados Moments through a specially created Facebook page generated the highest impact scores in the history of the brand.

Ben Stockley Desperados. Ben Stockley Desperados.