Picture Farm editor Toddy Stewart and the PF Post partnered with Ryan McGinley, Artist Commissions, AKQA and creative director Jen Brill to craft the Converse “Forever Chuck. Forever You.” campaign, working closely with creative director Philipp Deitz and producer Ilaria Conte.
“There’s no denying that Cole Sprouse and Sabrina Carpenter are total style icons, and now the two stars are teaming up as part of Converse’s “Forever Chuck” campaign to celebrate how the classic shoe fits into their own individual lifestyles.
Cole and Sabrina aren’t the only new faces to become part of the campaign; they’ve joined Rowan Blanchard, 13 Reasons Why‘s Alisha Boe, singer Selah Marley, and models Taylor Hill and Alton Mason for the exciting launch. Additionally, all of the stars are part of the brand-new Instagram account, @Converse_style, which shows the iconic Chuck Taylors being worn in many different ways— from a simple pair of jeans to a sparkly red dress.
The Riverdale star shared one of the pictures to his own Instagram, writing: “I am the monster that lives inside your Chucks. That giggling, slightly nasally voice you hear when you put them on…that’s me, now you know.” (Oh, OK, that’s what that noise was. Thanks for clearing that up, Cole!)”- Teen Vogue
The PF Post team of Mr. Stewart, Jamie Lansdowne, Regina Spurlock and post producer Vinny Lopez built out a multitude of deliverables and formats from web & social to OOH, and consulted on the treatment, in pre-production and on set. Check out the Converse Style Instagram for more videos and images.