Directed by the multi-talented Laurent Briet, edited by Toddy Stewart for Converse & Anomaly.
We delivered two versions of the spot, a :30 broadcast and a two minute webumentary.
“For its launch, Foot Locker and Converse have teamed with the DJs duo The Crookers, known for their famous remix of Kid Cudi’s track ‘Day N ‘Nite’, and its video clip published before the original version’s one. The result of this collaboration is a TV commercial with a soundtrack produced by The Crookers, which will be visible soon on www.footlocker.eu/converse. The concept of the campaign Converse Padded Collar II is centered on the motto Don’t Stand There, Be Inspired. The film shows the DJs in the last 36 hours before the release of their first album, which ends with a crazy launch party in Milan.”
Made on the heels of the incredibly influential Converse Spark series…