In both 2012 & 2014, Christopher and PF Production team was called upon to design a single shoot that would create multiple assets, from broadcast spots to print media and online content.

Picture Farm’s Ben Freedman and Toddy Stewart worked closely with Mr. Griffith to design a look and feel that would translate to motion, building the concept on a previous collaboration for GQ Magazine.

The result is the sort of percussive, photographically stunning piece for which CG is so well known.


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