Picture Farm has been a proud vendor for the diversely creative universe that is Nike. Working with the in-house marketing teams, artists and creative talents Nike fosters, PF has produced and edited multiple campaigns and categories for social, web and print. Nike and PF have developed a strong, collaborative language that allows both quick turnarounds, creative evolution and an expanding eco-system of deliverables to blossom in the most efficient and inspiring ways.
Broad Spectrum Brand Support
Supporting Major Brand Communications Across Multiple Categories, Concepts & Continents.
2018 AP 35 American Photography Winner – “Dubai: We Play”
2018 Creativepool Shortlists in 4 Categories – Nike World Cup “Believe”
2016 Webby Nominee Best Editing – Nike “Copa Small Sided”
2016 Webby Honoree Online Video – Nike “Copa Small Sided”
2015 LeBook Connection London & Stockholm Gold Medals –Nike “Copa Small Sided”
LONDON YOUTH GAMES
Picture Farm partnered with Nike and the London Youth Games to create this campaign, which arrived with an announcement of Nike’s commitment to a longterm partnership with the LYG. The shoot features prominent London celebrities and athletic figures like Jadon Sancho, Alex Scott, Jordon Ibe, Perri Shakes-Drayton, Julie Adenuga, Michael Dapaah, Ryan Sessegnon, and Tammy Abraham.View Project
NIKE DUBAI: WE PLAY DxB
Photographer João Canziani worked with Nike’s creative team and PF Production to craft the We Play DxB campaign to coincide with the launch for Nike’s flagship store in Dubai, the largest in the Middle East. The campaign is a series of images of 12 incredible up-and-coming athletes who have made the UAE their residence in the recent years: Thaoban Adesiyan, Farah Ahmed, Mariam Alhamad, Widad Hassan, Mustafa Khalaf, Akira Kyle, Mo Mansour, Noor and Dana Patterson, Keetu Prem, and Mira and Aisha Zailani. Styled by Cheb Moha, these athletes are photographed in different neighborhoods of the city from Satwa Park to Al Mankhool.View Project
Nike Running and Picture Farm have enjoyed a long relationship, spanning the globe crafting campaigns from New York City to Mexico City, Berlin to Seoul, and Addis Ababa to the Atacama. This has included full campaign production oversight, service production, and creative post production, finding innovative ways to make the storytelling speak from new angles and disparate locations.View Project
From World Cups to Skills How-To’s, Picture Farm and Nike have formed a unique relationship when it comes to football, with PF’s role swinging from location-based service production, to creative offline editorial, to full creative collaboration, Nike has tapped PF for its expertise in both the word of football and innovative storytelling.
THE NIKE PRO HIJAB
A “Major Statement for Muslim Women,” the Nike creative team and photographer Rick Guest crafted this ground breaking campaign.
Featuring the Lebanese German boxer Zeina Nassar, the Emirati ice skater Zahra Lari and American fencer Ibtihaj Muhammad, covered by Elle & Vogue (among others.)