Project

LAURA MERCIER

Picture Farm is part of a brand-wide collaboration with Laura Mercier. Engaged in the full brand campaign, Picture Farm has produced video, print, events and post production for the brand relaunch.

Picture Farm produces assets ranging from tabletop product, makeup how-to’s, lifestyle campaigns, OOH & POS, social media videos & animations, BTS  and brand events.

From shooting in Argentina, the south of France, New York and Paris, to producing engaging events in NYC, Las Vegas and Los Angeles, Picture Farm is offers the Laura Mercier creative and marketing departments an image making and brand storytelling partnership that covers their spectrum of needs.

ICONIC BRAND RELAUNCH

Building sustainable 360° campaign assets for the world-renowned makeup line.

Services

Concept Development, Art Buying, Contracts and Partnership Oversight, Cost Estimation & Budgeting, Location Scouting, International Shoots, Event Design and Production, Campaign Film & Photography Production, Tabletop Photography, Social Media & Lookbook Image Capture, Creative Offline Editing, Sound Design, Motion Graphics, Color Correction, Video Finishing

MEDITERRANEAN ESCAPE

Alongside creative director Bec O’Donnell and photographer Camilla Akrans, Picture Farm worked out of Monaco to produce Laura Mercier’s Mediterranean Escape Summer Color Edit campaign. With additional tabletop product photography captured by Kosuke Nishimura, the overall campaign deliverables included assets for Laura Mercier’s website, print, OOH, and social communications. 

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ROUGE ESSENTIEL

Over several days in Monaco, Picture Farm worked with creative director Bec O’Donnell and photographer Camilla Akrans to produce Laura Mercier’s Rouge Essentiel Lipstick campaign. The assets produced for this campaign included those for print, OOH, social communications, as well as Laura Mercier’s website. 

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