Project
LAURA MERCIER
Picture Farm is part of a brand-wide collaboration with Laura Mercier. Engaged in the full brand campaign and online content creation.
Picture Farm produces video, print, events and post production; a range of asset creation from tabletop product, makeup how-to’s, lifestyle campaigns, OOH & POS, social media videos & animations, BTS for brand events.
From shooting in Argentina, the south of France, New York and Paris, Picture Farm offers the Laura Mercier creative and marketing departments an image making and brand storytelling partnership that covers their spectrum of needs.
ICONIC BRAND RELAUNCH
Building sustainable 360° campaign assets for the world-renowned makeup line.
Services
Concept Development, Art Buying, Contracts and Partnership Oversight, Cost Estimation & Budgeting, Location Scouting, International Shoots, Event Design and Production, Campaign Film & Photography Production, Tabletop Photography, Social Media & Lookbook Image Capture, Creative Offline Editing, Sound Design, Motion Graphics, Color Correction, Video Finishing
Campaigns
TINTED MOISTURIZER
For Laura Mercier’s Tinted Moisturizer relaunch campaign, Picture Farm decamped to the Laura Mercier Atelier in Paris.
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VELOUR EXTREME
Partnering with creative director Bec O’Donnell, director Kell Mitchell, and still life photographer Stephen McGinn, Picture Farm worked in both NYC and Paris to produce an array of assets for the 2018 Velour Extreme campaign.
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FLAWLESS FUSION
Picture Farm worked with creative director Bec O’Donnell to produce Laura Mercier’s 2018 Flawless Fusion campaigns. Production took place in Buenos Aires, with photography by Camilla Akrans and Magnus Cramer, and cinematography by Axel Cosnefroy.
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MEDITERRANEAN ESCAPE
Alongside creative director Bec O’Donnell and photographer Camilla Akrans, Picture Farm worked out of Monaco to produce Laura Mercier’s Mediterranean Escape Summer Color Edit campaign. With additional tabletop product photography captured by Kosuke Nishimura, the overall campaign deliverables included assets for Laura Mercier’s website, print, OOH, and social communications.
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ROUGE ESSENTIEL
Over several days in Monaco, Picture Farm worked with creative director Bec O’Donnell and photographer Camilla Akrans to produce Laura Mercier’s Rouge Essentiel Lipstick campaign. The assets produced for this campaign included those for print, OOH, social communications, as well as Laura Mercier’s website.
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CAVIAR VOLUME PANORAMIC MASCARA
Picture Farm partnered with creative director Bec O’Donnell to produce and post produce visuals for the brand’s Caviar Volume Panoramic Mascara campaign, all in New York City.
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DIGITAL STUDIO CAPTURE
Social media increasingly dominates campaign strategies, and Picture Farm is able to facilitate all aspects of production and post-production to meet these needs. From digital studio and tabletop capture capabilities with our sister company Cigarettes & Candy, to hybrid shoot integration, we capture maximum campaign assets with minimum fuss.